Complete Digital Marketing Course

Curriculum Overview

Module 1: Digital Marketing Fundamentals

Understanding the digital landscape, customer journey mapping, setting marketing objectives, and creating a digital marketing strategy. Learn how different channels work together.

Module 2: Search Engine Optimization (SEO)

On-page optimization, technical SEO, off-page strategies, keyword research, content optimization, and local SEO. Use tools like Google Search Console, Ahrefs, and SEMrush to improve rankings.

Module 3: Search Engine Marketing (SEM)

Google Ads fundamentals, campaign structure, keyword bidding strategies, ad copywriting, landing page optimization, and conversion tracking. Run real campaigns with measurable ROI.

Module 4: Social Media Marketing (SMM)

Platform-specific strategies for Facebook, Instagram, LinkedIn, and Twitter. Content planning, community building, influencer marketing, and paid social advertising.

Module 5: Content Marketing

Content strategy development, blog writing, video marketing, infographics, content calendars, and content promotion. Create content that attracts and converts.

Module 6: Email Marketing

List building strategies, email automation, campaign design, A/B testing, deliverability best practices, and analytics. Build sequences that nurture leads into customers.

Module 7: Analytics and Reporting

Google Analytics 4 setup and mastery, conversion tracking, attribution modeling, dashboard creation, and data-driven decision making. Prove your marketing ROI.

Module 8: Capstone Project

Execute a complete digital marketing campaign for a real business. Apply all skills learned across channels and present results to a panel.

What You'll Achieve

By the end of this program, you'll be able to:

• Plan and execute complete digital marketing campaigns across multiple channels
• Rank websites on Google using proven SEO techniques and tools
• Run profitable Google Ads and Facebook Ads campaigns with positive ROI
• Build engaged social media communities that drive business results
• Create content that attracts, engages, and converts target audiences
• Design email automation sequences that nurture leads into customers
• Analyze data using Google Analytics to make informed marketing decisions
• Present reports that demonstrate marketing ROI to stakeholders

You'll also build a portfolio of real projects to showcase during job interviews.

Frequently Asked Questions

How long is the Complete Digital Marketing course and what is the schedule?

The course is 3 months (12 weeks) with 4 sessions per week, each lasting 2 hours. Morning batch (9-11 AM), evening batch (6:30-8:30 PM), and weekend batches are available. Maximum batch size is 15 students.

What topics are covered in the Complete Digital Marketing course?

The course covers 8 modules: Digital Marketing Fundamentals, SEO, SEM (Google Ads), Social Media Marketing, Content Marketing, Email Marketing, Analytics and Reporting, and a Capstone Project where you execute a real campaign.

Do I need prior marketing experience to join this course?

No prior marketing experience is required. We start from fundamentals and build up to advanced strategies. The course is suitable for fresh graduates, career changers, business owners, marketing professionals upgrading skills, freelancers, and entrepreneurs.

What certifications will I receive after completing the course?

You will receive a WorkDyn Certificate upon completion. Additionally, we provide guidance for obtaining Google Certifications in Google Ads and Google Analytics. You will also build a portfolio of real projects to showcase during job interviews.

What job roles can I apply for after this course?

You can apply for Digital Marketing Executive, SEO Executive, SEM Specialist, Social Media Manager, Content Marketing Executive, Email Marketing Specialist, and Digital Marketing Manager roles. Starting salaries typically range from 3-6 LPA depending on skills and performance.