Digital Marketing Course Near Hitech City & Gachibowli
Upskill in Digital Marketing | Evening Batches for IT Professionals
15 Min from IT Corridor | Career Switch Support | Practical Training
Digital Marketing for IT Professionals
Working in Hitech City or Gachibowli and considering a career in digital marketing? Or looking to add marketing skills to your tech expertise? WorkDyn at KPHB offers evening and weekend batches perfect for IT professionals who want to upskill or switch careers.
Digital marketing is one of the fastest-growing career paths, and your tech background gives you an advantage in understanding analytics, automation, and AI tools. Many of our successful students have transitioned from IT to digital marketing roles.
Why IT Professionals Choose WorkDyn:
- After-Work Batches: 6-9 PM timing
- Weekend Intensive: Sat-Sun full-day options
- Quick Commute: 15-20 min via ORR
- Tech-Friendly: Analytics & automation focus
- AI Tools: ChatGPT, Surfer SEO, HubSpot
- Career Switch: Placement support included
- Live Projects: Portfolio building
- Flexible: Adjust batch if work demands
How to Reach from Hitech City/Gachibowli
By Road
Via ORR:
- Take ORR towards Miyapur
- Exit at KPHB/Kukatpally
- Distance: 12-15 km
- Time: 15-25 minutes
Parking: Free at Padmavathi Plaza
By Metro/Cab
By Metro:
- Raidurg to KPHB (Red Line)
- 5-min walk to center
- Total: 35-45 minutes
By Cab:
- Ola/Uber: Rs. 150-250
Distances are approximate and may vary based on route and exact location.
Career Paths After Digital Marketing
In-House Roles
- Digital Marketing Manager
- SEO Specialist
- Performance Marketing Lead
- Growth Marketing Manager
Salary: 6-15 LPA
Agency Roles
- Account Manager
- PPC Specialist
- Social Media Manager
- Content Strategist
Salary: 4-12 LPA
Freelance/Consulting
- Freelance Marketer
- Marketing Consultant
- Start Your Agency
- Side Income
Income: Variable, high potential
IT to Digital Marketing Success Stories
"I was a developer at TCS Gachibowli but always interested in marketing. The evening batch at WorkDyn fit perfectly with my job. After 3 months, I switched to a Growth Hacker role at a startup. No regrets!"
— Vikram S., Growth Hacker (Ex-TCS)
"Working at Infosys, I learned digital marketing on weekends at WorkDyn. Now I do consulting on the side, earning almost as much as my day job. The analytics and AI tools training was especially valuable with my tech background."
— Ananya R., IT Consultant + Freelance Marketer
Course Curriculum
Our 3-month digital marketing program covers all essential skills:
Months 1-2: Core Skills
- Week 1-2: Digital marketing fundamentals, customer journey, strategy basics
- Week 3-4: SEO mastery - on-page, off-page, technical SEO, keyword research
- Week 5-6: Google Ads - search, display, shopping, YouTube advertising
- Week 7-8: Social media marketing - Facebook, Instagram, LinkedIn strategies
Month 3: Advanced + Projects
- Week 9: Email marketing and automation using Mailchimp, HubSpot
- Week 10: Analytics deep-dive with Google Analytics 4
- Week 11: AI tools - ChatGPT, Canva AI, automation platforms
- Week 12: Capstone project - run a complete campaign for a real business
By the end, you'll have a portfolio of real projects to show employers or clients.
Frequently Asked Questions
Is digital marketing a good career for IT professionals?
Absolutely. Your tech background gives you an advantage in understanding analytics, tracking, automation, and AI tools. Many tech roles are being enhanced by marketing skills, and the combination is highly valued.
Can I learn digital marketing while working full-time in IT?
Yes, that's exactly what our evening (6-9 PM) and weekend batches are designed for. Many students from Hitech City companies attend after work. The commute via ORR is quick.
What's the salary after switching to digital marketing?
Entry-level roles start at 3-5 LPA. With your IT experience and digital marketing skills combined, you can target 6-10 LPA roles within 1-2 years. Performance marketing and analytics roles pay higher.
Do I need to quit my job to learn?
Not at all. Most of our IT professional students continue working while learning. Weekend and evening batches are specifically designed for this. Some even start freelancing on the side before making a full switch.
How is digital marketing different from what I might self-learn on YouTube?
YouTube teaches concepts, but we provide hands-on practice with real campaigns, real budgets, and expert feedback. You'll work on live projects, not just watch tutorials. Plus, you get placement support and networking.
Is there any technical coding involved?
No coding required. We use no-code tools for website building (WordPress) and analytics. Your IT background helps, but you don't need to write code for digital marketing.
What tools will I learn to use?
Google Analytics, Google Ads, Facebook Ads Manager, SEMrush, Ahrefs, Canva, ChatGPT, WordPress, Mailchimp, HubSpot, and more. These are industry-standard tools used by agencies and companies.
Upskill in Digital Marketing
Book a FREE demo class after work. Evening & weekend batches available.
IT Professional Friendly | Evening Batches | Career Switch Support
Shop 339, Padmavathi Plaza, KPHB Colony, Hyderabad