Search Engine Optimization
Learn the Art and Science of Ranking Websites on Google
On-Page SEO | Off-Page SEO | Technical SEO | Local SEO
What is SEO and Why It Matters
Search Engine Optimization is the practice of improving a website to increase its visibility when people search for products or services on Google. When done right, SEO brings free, targeted traffic to websites month after month—making it one of the most valuable digital marketing skills.
Businesses invest heavily in SEO because organic search drives the majority of website traffic for most industries. Unlike paid advertising where traffic stops when you stop paying, SEO builds lasting visibility that compounds over time. This makes SEO professionals highly sought after in the job market.
What You'll Learn
On-Page SEO
Master the elements you control directly on web pages. Learn to optimize title tags, meta descriptions, header structure, content quality, internal linking, and URL structure. Understand how to write content that satisfies both search engines and users.
Off-Page SEO
Build authority through external signals. Learn white-hat link building strategies, guest posting, broken link building, and digital PR. Understand why backlinks matter and how to earn them without risking penalties from Google.
Technical SEO
Ensure search engines can crawl and index your site effectively. Learn about site speed optimization, mobile-friendliness, XML sitemaps, robots.txt, canonical tags, structured data, and Core Web Vitals that affect rankings.
Keyword Research
Find the right keywords to target. Learn to use tools like Ahrefs and SEMrush to discover search volume, competition levels, and user intent. Understand how to build keyword strategies that drive relevant traffic.
Tools You'll Master
SEO requires working with specialized tools for research, analysis, and tracking. At WorkDyn, you'll get hands-on experience with:
- Google Search Console – Monitor search performance and fix indexing issues
- Google Analytics 4 – Track organic traffic and user behavior
- Ahrefs / SEMrush – Research keywords and analyze competitors
- Screaming Frog – Crawl websites to find technical issues
- Surfer SEO – Optimize content using data-driven recommendations
You won't just learn what buttons to click—you'll understand when and why to use each tool in real SEO workflows.
Career Opportunities in SEO
SEO skills open doors to various career paths:
- SEO Executive/Analyst – Entry-level positions at agencies and companies
- SEO Specialist – Mid-level role focusing on strategy and execution
- SEO Manager – Lead SEO teams and own organic performance
- SEO Consultant – Work independently with multiple clients
- Content Strategist – Combine SEO with content marketing
SEO professionals in Hyderabad earn between ₹3-15 LPA depending on experience and skills. Freelance SEO consultants can earn significantly more by working with multiple clients.
Start Your SEO Journey
Join our comprehensive SEO training program and learn to rank websites on Google.
On-Page | Off-Page | Technical SEO | Live Projects
Shop 339, Padmavathi Plaza, KPHB Colony, Hyderabad